FAIRFIELD, N.J., June 16, 2014 /PRNewswire/ — That’s How We Roll LLC today announced that Party-Tizers Dippin’ Chips™, the first dippable snack for the deli, has added value as the first Non-GMO Certified chip designed for dipping. To highlight the new Non-GMO platform, Party-Tizers Dippin’ Chips™ is launching a whole new look, with an enhanced brand image and full color package.

“We’ve had tremendous success launching this brand into deli sets nationwide achieving distribution in over 50% of grocery stores within our first 12 months,” said Aldo Zuppichini, Co-Founder. “We pride ourselves in understanding our consumers and have seen an overwhelming amount of support and requests to move to a Non-GMO platform. With this launch, enhanced branding and new varieties, we can’t wait to see what the second year brings.”

Party-Tizers Dippin’ Chips™ are uniquely designed dippable tortilla chips made with 100 percent Non-GMO, gluten-free ingredients. The recipe starts with U.S. home grown corn and a blend of delicious premium inclusions such as veggies, beans and grains mixed right in. The product comes in four different varieties – Veggie, Fiesta Bean, Super Grain & Potato Sea Salt and are made in a nut-free facility.

Party-Tizers Dippin’ Chips™ have already achieved a record ACV of 50 points of distribution in deli sets across the country.

“Joining forces with Aldo and his team has been an amazing experience,” said Sr. VP of Marketing & Operations, Sam Kestenbaum. “We are continually partnering with retailers to drive break-through innovation. Stay tuned for an exciting announcement in the near future!”

About That’s How We Roll LLC:

That’s How We Roll LLC under its flagship brands Party-Tizers™ and Mrs. Thinster’s™, manufactures, sells, and distributes a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada, and Mexico. Based in Fairfield, New Jersey, That’s How We Roll LLC products can be found in over 12,000 deli locations within grocery, club and mass. Our unique dippable snacks come in four delicious varieties; Veggie, Fiesta Bean, Super Grain & Potato Sea Salt.

For more information, visit us at www.dippinchips.com or follow us on our Facebook page https://www.facebook.com/dippinchips.